When it comes to interacting with companies, a significant majority of US adults—72%—prefer email as their primary method of communication. Email offers a direct and personal connection that helps you build relationships with your audience.
Video, on the other hand, is a powerful tool for engaging with your audience. In fact, we have discovered that incorporating video into your marketing strategy can boost website traffic by 200-300%. Furthermore, video creates a deeper emotional connection and enhances content memorability, making it one of the most effective forms of content for achieving a strong return on investment (ROI).
Now, imagine combining the power of email and video—this is where the real magic happens.
By incorporating video into your email campaigns, you can enjoy several benefits:
- Establish a personal and emotional connection that showcases the human side of your brand.
- Expand your email subscriber list and improve open and click rates.
- Engage your audience and foster long-term subscriber loyalty.
In today’s evolving world, video is not just a passing trend; it is the way forward. As things continue to change, we are committed to adapting and growing alongside the latest developments—and we will gladly share our newfound knowledge with you.
So, let’s embark on this video journey together!